We hijacked our own instagram channel, @ebaysneakers and gamified it with a digital sneaker hunt.
Why? Because Sneakerheads love hunting for the most epic grails.
To bring it to life we partnered with Emmy-award winning illustrator Mike Perry to create our sweepstakes hunt. Mike built a vibrant stylized “hype house” inspired by sneaker culture with 27 grails hidden throughout the art work.
Then, we launched the puzzle piece-by-piece. 21 die hard fans came out on top: Winning grails, custom signed artwork, Mike Perry swag and eBay gift cards.
Beyond the hunt, we hosted a charity auction for “the last hidden sneaker”. Launching it on Earth Day with all proceeds going to Soles4Souls.
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