Creating a commercial spot for Electrify America, one of the nation’s largest electric vehicle charging networks, during a global pandemic was no easy task.
We leaned into it. Developing a concept that married the freedom we all yearned for during COVID-19, and the freedom that electric vehicle drivers yearn for to charge their cars on the road.
By using the limitations of COVID-19 to our advantage we embraced what we’re all going through. Filming the entire spot via coordinated dance on ZOOM.
Ultimately showing how electric vehicle drivers can remain optimistic for the road ahead.